The Lego Firm History

The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He fought to make ends meet in the absolute depths of the Great Depression, but the miniature prototypes he had made of things like ironing boards and ladders had wonderful potential as children’s toys. This individual named the business Seglar after two Danish thoughts, leg and godt, that means “play very well. ”

In 1958, he invented the iconic seglar brick with pipes inside that makes it interlock with other lego pieces. This innovative innovation changed distinguishly the company and allowed this to increase at an surprising pace.

By the 1960s, Lego had widened its overseas reach and began providing toys below license in North America via an arrangement with luggage maker Samsonite. The organization also commenced selling value packs with all the portions was required to build a particular model, and introduced committed themes which include Space (with astronaut minifigures), Castle, Area (later has been renowned Profano City), and FabuLand.

In the 1970s, Lego needed a dramatic step forward with its introduction of Lego information that had movable arms and legs. The company as well began using more clear plastic and releasing larger prevents for younger children, a brand called Duplo. In the eighties, Lego’s revenue grew at a remarkable rate of ten percent each year, inspite of overall model industry product sales growth slowing down.

Today, Profano is a large global corporation with income of above $5. almost eight billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less just like a ruthlessly business giant and even more like an good old family good friend.